Questeq & Odato Marketing win AMA Grand Marketer of the Year Award

Questeq along with its advertising agency Odato Marketing Group, won the 2013 Grand Marketer of the Year award and Best of Category, Education, at the American Marketing Association Pittsburgh chapter’s seventh annual Marketer of the Year Awards, held December 12 at LeMont restaurant in Pittsburgh, PA.

Marketer of the Year is Pittsburgh’s only results-based marketing competition. Each entry was ranked by points awarded from the judging panel, with 40% of the points based on the results of the campaign. AMA Pittsburgh is the largest professional marketing association in Western Pennsylvania, with more than 300 active members.

Odato Marketing’s Pittsburgh and Sarasota team members collaborated with Questeq’s sales and marketing team to develop the campaign, which has nearly doubled Questeq’s size and revenue. Elements of the program included new messaging, website, animated video, manufacturer co-op, trade shows, special events, and a focused lead generation system that reached out electronically to over 8,000 K-12 Superintendents with thought-provoking content each week.

Read the full release here.